Carrara Grounds is a rebranding project for Strickland House in Vaucluse, Sydney. It is a heritage listed property with a million dollar view overlooking the Sydney Harbour. We focused on bringing out the many features of the location which includes the secluded Milk Beach, the view, its large green grassy fields (perfect for a picnic) and finally the house itself. The output is bespoke hand-crafted look book, bound with Japanese stitching. We also created post cards to promote the area, a medium we feel is appropriate for the ‘hipster’ target market.

Collaborators: Daniel Smith, Maureen Wayong, Jamie Collins and Xinyu Zhang.

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postcard in-situ

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Photography featured in the booklet are courtesy of Victor Caringal.