Brick By Brick is a project for the RAW Impact non-profit organisation operating in Cambodia. The brief was to create a compelling online content to raise awareness of their work as well as creating empathy amongst viewers to get them involved in contributing to their cause.
Our solution is to visualise donation in a way that’s tangible and fun. With the target market of school kids and Gen Y crowd, we leverage the popularity of Minecraft, Lego and isometric flat design to come up with our visual style.
Collaborators: Emil Hanna, Grace Victoria, Theresa Wu